App Downloads

100000

Catch Locations Logged

0 m+

Fishing Spots

0 m+

The expert team behind Fishbuddy by Fiskher

Our Story

This is how it all started. With an award winning Norwegian fisherman, Asgeir Alvestad who spent more than 20,000 hours with a rod in his hand before the age of twenty.

His expertise and knowledge inspired us to make fishing easier. We began by picking the brains of the best. Making it into an intuitive and helpful app, a fishing guide that fits into your pocket, to bring along on your next fishing adventure.

Together with the best anglers in each country we provide you with fishing spots, combining their knowledge with machine learning and satellite data. So far we have pointed out 1M+ fishing spots for more than 30 species in Scandinavia, Germany, The Netherlands and Florida. We continue to roll-out the app in new markets gradually.

900,000+ Downloads and More

We launched under the name of Fiskher in Norway in 2020, Denmark & Sweden in 2021 and Germany in 2022. The app rapidly became a success and was quickly toplisted in AppStore and Google play.

On June 1, 2023, we launched Fishbuddy by Fiskher, featuring patented technology, improved maps, and 12 times more fishing spots—driving over 900,000 downloads. Today, Fishbuddy by Fiskher is the most comprehensive fishing guide in the world. Now also live in The Netherlands and Florida, more to come.

Meet The Leadership Team

Our team is jam packed with creative, smart and enthusiastic people.
We inspire each other to improve daily, and be the best and happiest we can be.

Trond Are Gjone

CEO and Founder

With over 30 years of experience in sports, tech, and business, including two successful exits, Trond Are brings expertise in scaling companies, leadership, and performance. Armed with a masters in Sports Science, he is dedicated to driving Fishbuddy’s mission of sustainable, tech-driven fishing.

Asgeir Alvestad

Co-Founder and Fishing Expert

Asgeir is Scandinavia’s most renowned fishing expert with decades of experience as a professional angler, author, and TV host. He brings unparalleled knowledge and a deep understanding of recreational fishing trends. His expertise shapes our unique approach, revolutionising the fishing experience worldwide.

Trond Svandal

CTO and Co-Founder

Trond is a seasoned technologist with extensive experience in software development and AI integration. He has been instrumental in creating Fishbuddy’s cutting-edge technology, including AI, AR, and satellite data integration, ensuring we stay at the forefront of innovation for recreational fishers worldwide.

Tommy Egra

Head of Fishing Department

With over 20 years as a writer, lecturer, and TV personality in fishing, Tommy brings a wealth of experience and passion for fishing to Fishbuddy. He oversees machine learning, testing, and fishing expert relations, providing key insights into the needs of recreational fishers and promoting sustainable fishing practices.

APPRECIATION FROM OUR CUSTOMERS

“The project goes beyond all our expectations, and we see this project as very valuable for resource control for the Coast Guard. This will further mean that Fishbuddy will have a product that can be exported outside Norway to other nations that the Norwegian Coast Guard cooperates with. This in turn will lead to the world population's “food dish” from the sea being better taken care of.”

"Check out the Fishbuddy app! It's a total game-changer for me as an amateur angler. It's so easy to use, and it finds the best fishing spots nearby, telling you what fish you can catch. The GPS feature saves me from getting lost (kidding) and the fish identification is like magic - just snap a pic and know what you caught. It's way better than any other fishing app I've tried. Seriously, you need to get it for your fishing trips! "

“Really helpful app, has all the information you need whether you are beginner or pro, fresh or saltwater! Really helps with choosing spots and the depth chart is very accurate too.”

Our Philosophy

Every catch counts. For you – and for the planet.
Fishbuddy is the only recreational fishing app directly contributing to SDG14 – Life Below Water.

Mission

Fishbuddy by Fiskher aims to be both the natural choice for worldwide recreational fishing, and the preferred source of information on fish life for sustainable governance.

Simply by taking a photo of their catch, our users contribute to collecting data important to the authorities for sustainable control and development of marine life along the coast lines.

We use Augmented Reality and Artificial Intelligence to monitor catches and to report large amounts of data from everywhere the app is being used.

This big data can be used to track and sustainably govern the fish species and provide a crucial role in the protection of the life below sea.

Vision

Fishbuddy by Fiskher strives to be the global leader in sustainable recreational fishing, as well as a trusted source of data supporting marine conservation efforts.

Every time users snap a photo of their catch, they help gather vital information that authorities use for the sustainable management and protection of marine ecosystems.

Utilizing advanced Augmented Reality and Artificial Intelligence, our app collects extensive real-time data from anglers worldwide.

This valuable data supports monitoring of fish populations, aids sustainable governance, and plays a critical role in safeguarding underwater biodiversity.